Choosing a wedding dress and having the bridal fitting is a momentous occasion. However, very little is typically said about the experience of choosing a wedding suit. Since 2003, King & Allen have been making the process of choosing a wedding suit as special and memorable as the bridal experience. The team has a keen eye for style and design and will help you choose from more than 3,000 luxurious cloths during a no obligation consultation. They will then create a bespoke tailored suit with subtle, intricate details that will turn heads on the big day. South England Prestige spoke with co-founder Jake Allen to discover the latest trends capturing the wedding industry.

What to Wear for a Rural Wedding

Jake says… This year, men have favoured lighter-weight fabrics, so cloths that are less textured/milled. The ladies have gone the other way and selected the hardy tweed fabrics, which are heavier, more traditional classics such as Sherry Tweed and Harris Tweed.

Material & Style: A rural venue may lend itself to a more autumnal colour palette even in summer. The weight of the fabric really depends on the time of year. Tweeds are great for autumn/winter and Mohair is a great choice for the summer as it’s highly-breathable.

Colour: Deeper, richer colours that are redolent of the countryside. Prime colours include green, dark blue, grey-blue, and chestnut.

What to Wear for a Traditional Wedding

Jake says… Traditional means traditional. So there are no trends per se. You know the rules and you stick by them! For example, the correct proportions on the suit, like sleeve length (showing about 1cm of shirt cuff) and, in terms of fabric, a classic twill!

Material & Style: A three-piece suit is always a great choice for a more traditional wedding venue. It has an element of old-world sophistication but can be modernised through the cut and by adding in unique extras like an interesting lining.

Colour: Black, white and grey palette. This could be by using both a black jacket with grey waistcoat and trousers and a crisp white shirt.

What to Wear for a Waterfront Wedding

Jake says… Light pastel colours in a plain weave, possibly a cotton or linen, to give a laid-back vibe.

Material & Style: For this venue, lighter-weight cloths are usually a good idea. This could be your ubiquitous cottons and linens, which are a staple for hotter climates or for the beach aesthetic.

Colour:  Light and Bright. Think pastels, light blues, cream and pink.

What to Wear for a Destination Wedding

Jake says…  Contrast Jackets and/or waistcoat. More of a smart-casual look. We’ve found customers opting for a twist on the normal three-piece suit, with a tartan waistcoat or a funky lining.

Material & Style:  For a venue that’s slightly different, we’d probably offer some slightly more adventurous cloths, a dupioni silk waistcoat or a jacquard jacket for something with a bit of pizazz.

Colour:  For full, romantic impact, you could opt for a red colour scheme. This could be through red lining and red buttonholes or even a contrast jacket in a dark red velvet.

What to Wear for a Same Sex Wedding

For Women:  We’ve found that our customers are looking to bring their whole wedding look together in more of a holistic way. For example, if one bride is wearing a dress and the other a suit, we incorporate elements of the dress into the suit. So, one of our clients has a contrast waistcoat made from the same material as the bridal dress.

For Men: We’ve found that they both want to express their own style, while still creating a cohesive look. This might be through using the same cloth bunch but a slightly different colour, or use the suit material for the waistcoat of one groom and vice-versa.

Colour:  Blues are always a great jumping-off point, as they can be easily matched with other, more adventurous hues, to be incorporated with your partner’s outfit or the wedding theme colours.

King & Allen has stores in the City of London, Surrey and Cheshire, as well as offering pop-up fitting days in Birmingham. To book your consultation or to find out more, please visit